Every serious  marketer looks for new ways to uniquely identify their product in a world full of  presentation hype. Gone are the days where a simple bold colour will do the trick!

Corporate or brand logos can now be enhanced using a variety of embellishments which include:

• Interference and colour shift effects –  inks which change colour depending upon viewing angle
• Holographic  Effects – inks which display multi-colour reflection at all viewing angles
• Sparkle Effects – inks which display light reflections at certain viewing angles
• Pearlescent shades
• Hi-Brightness metallic inks (Quicksilver)
• Hi-Build – Braille style printing (usually screen) with bold colours
• Hammer finish and other flow effects